They Call Me Naughty Lola: The “London Review of Books” Personal Ads – A Reader

The advertising director of the London Review of Books makes his own personal selection from nearly a decade of the world’s strangest lonely hearts section. From Naughty Lola herself (a run-of-the-mill beardy physicist apparently) to ‘Bastard - complete and utter’ all of humanity is here, in all its magnificent frailty. Read it, and you’ll agree with box number 5973: ‘Love is Strange - Wait till you see my feet.’

‘a pathos-suffused yet convulsion-inducingly funny compendium… does more than any volume since the Kinsey Report to shed light on our species’ mating rituals.’ - Time Out New York

‘The most hilariously honest lonely hearts ads…cringeingly embarrassing’ - The Daily Mail

’The personals section of the London Review of Books has become a not-so-guilty first stop for lovers of wordplay, humor and the occasional philosophical reference… Which brings us back, of course, to Wittgenstein. The antisocial Cambridge don would surely approve of the LRB personal ads. It was Wittgenstein, after all, who said that “a serious and good philosophical work could be written consisting entirely of jokes.” If this is true, then They Call Me Naughty Lola may be the Philosophy Book of the Year.’ -

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