The Price is Wrong
Brett Christophers
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From the publisher
Why the market will never solve the Climate Crisis
RECENT TECHNICAL ADVANCES mean it is typically cheaper to produce electricity from renewable sources than from fossil fuels. Yet, around the world, the transition to green energy is happening too slowly if it is happening at all. As Brett Christophers argues, the problem is rooted in the absurdist nature of capitalist priorities: saving the planet on which our lives depend is not sufficiently profitable.
“A fascinating book. The Price Is Wrong explains the self-contradictory logic of green energy development and investment.” Adam Tooze, author of Shutdown: How Covid Shook the World's Economy
“[Christophers] turns his sceptical gaze on climate change, and the attempts of western governments to nudge consumers away from fossil fuels ... masterly” Jonathan Ford, Financial Times
“The Price Is Wrong rejects the orthodox reasoning that a mix of technological innovation and market wizardry will be enough to save the Earth.” Randeep Ramesh, Guardian